McKinley’s Bakery is a popular stop for shoppers in Fort Worth’s University Park Village. The bakery offers breakfast, lunch, catering and baked goods. We were commissioned to refresh their brand and the work included menu boards, photography, printed menus, website, signage, print ads, environmental graphics and apparel design. We created a copy- and photo-driven website that reflects the McKinley’s Bakery atmosphere. The mobile-friendly website is developed by Ride for the Brand. All food photography was shot by Geno Loro. Website and collateral copy by Brian Pierce.