Smooth Operator Lube Co. is a new contender in the bicycle lube & lifestyle market. Smooth Lube is a low-tox, long-lasting, environmentally-friendly premium lubricant that repels water and prevents rust. We were commissioned to create a logo mark, package design and website that would set them apart from the norm. The package design includes a rubber label for the bottle and the website is a straightforward responsive site with e-commerce. And yes, we did use Cooper Black for the collateral.